Starfruits diffusion is a distributor of fruit varieties. What does your job involve?
Renaud Pierson : We are a grouping of nurseries that was created in 1968. We explore varieties across the globe and when one is of interest to us and can be developed in Europe, we write up contacts with its creators (public or private) and we implement its distribution by granting licenses to third party nurseries in France or in Europe. It is a system that is similar to publishing music or literature. We are particularly specialized in species originating from North America, France, Italy, Australia, New Zealand and South Africa.
A benchmark in quality and taste overtime, from the grower to the marketer and to the consumer.
GIUMARRA presents “DulceVida”, its exclusive collection of flavorful stone fruits.
ÚEB 32642 (Opal®), a variety that is resistant to scabbing was compared to the Sirius and Golden Delicious varieties as a part of a consumer tasting and discussion with a target group.