GIUMARRA presents “DulceVida”, its exclusive collection of flavorful stone fruits.
LOS ANGELES – February 4th 2015 –
GIUMARRA is pleased to launch for the first time in limited and exclusive production red apricots and white and yellow nectarines from its extra-sweet collection “DulceVida”, a sub-range of their brand Nature’s Partner.
“We have chosen the name “DulceVida” because it emphasizes the combination of the product’s excellent taste and its European origin, also expressing a unique tasting experience that must be shared,” explains John CORSARO, director of GIUMARRA. “Consumers will immediately associate the fruit and the aromatic taste of “DulceVida” to something very special”.
This new brand is the result of an exclusive contract established by Star Fruits. Over the past 10 years, the varieties were evaluated in a very comprehensive manner in France as well as in California in experimental orchards.
The taste portrait emanating from the variety is the richness of its aroma as well as its intense sweetness, coupled with a uniquely firm flesh. The combination of its characteristics creates an aroma, a taste and a succulent texture that leaves a stellar impression and justifies the name “DulceVida”.
“The license of this exceptionally sweet fruit was granted exclusively to GIUMARRA for North America and Chili,” explains John THIESEN, manager at GIUMARRA in REEDLEY. “This gives us an international solution to provide the chain with stone fruits in a continuous manner, while giving the consumer a memorable tasting experience.
GIUMARRA will first offer “DulceVida” with apricots and nectarines produced in California for the 2015 stone fruit season, while continuing with their development projects.
“When we are completely operational, we are convinced that the introduction of “DulceVida” will place the bar very high in terms of taste,” says Jeannine MARTIN, sales manager for GIUMARRA REEDLEY. “We remain focused on our long-term objective to constantly offer delicious products to the market. This fruit is extraordinary and different than anything else I have tasted personally, in all of my career dedicated to the California stone fruit sector.”
